Check this out:
When Volvo began planning the launch of five new trucks 12 months ago, the creative team adopted a strategy of producing YouTube films that would create attention, and inform and entertain audiences, Vilhelmsson said. That would pave the way for future advertising and sales campaigns in local markets.
With the Van Damme video, Volvo wanted to illustrate the new dynamic steering model in a spectacular way, and reach beyond traditional markets. – Speak Easy.
Meanwhile here on the other side of the world… political humor.